The Lab / Category
Domain names, websites, and search visibility need different questions. A domain review concerns the name and its control. A website review adds content, operating accounts, traffic, revenue, and workload. SEO review examines how the site earned attention and what could interrupt it.
Use these guides together when an acquisition includes more than a registration. Compare the proposed transfer inventory with the actual evidence, identify accounts that may need separate approval, and distinguish a seller’s narrative from records you can inspect. Do not let an attractive name or a traffic chart answer questions about rights, recurring costs, or the durability of the operating model. Each guide provides a different part of the review.
3 guides in this collection
A domain’s search history needs context before it can support an acquisition case. Review historical uses, inspect backlink samples, separate observations from penalty assumptions, and test whether the planned project works without promised search benefits.
Read the guide: How to Screen a Domain’s SEO History and Backlink RiskA website acquisition needs three connected reviews: audience evidence, earnings evidence, and the work required to keep operating. Learn how to reconcile the records, identify dependencies, and make the transition assumptions visible before discussing value.
Read the guide: Website Acquisition Screening: Verify Traffic, Revenue, and WorkloadA memorable domain still needs a practical acquisition review. This checklist separates control, transfer mechanics, recurring costs, brand questions, and historical use so a buyer can identify unresolved conditions before discussing final terms.
Read the guide: Domain Name Due Diligence: A Buyer’s Screening ChecklistQuestions worth asking
Explore a new asset class or suggest a topic for the Lab.
